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The Unbeatable Biscuit: How Parle-G Crushed Britannia’s Strategy
For decades, one biscuit has been a staple in almost every Indian household: the humble Parle-G. It’s the world’s best-selling biscuit, but how did it manage to achieve this phenomenal success and…
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The Banking Masterclass: How HDFC Bank Became India’s Financial Giant
Before there was HDFC Bank, there was HDFC. The story of India’s largest private sector bank is not just about banking; it’s about a decades-long vision that started with the simple dream…
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The ₹1 Kings: A Nostalgic Tale of India’s Most Iconic Childhood Candies
If you were a kid in India in the 90s or 2000s, you know that the greatest joys in life often came wrapped in colorful plastic for just one rupee. Two brands,…
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The Great Indian Paint Heist: How Vijay Mallya Lost Berger to Two Brothers
Did you know that the famous business tycoon Vijay Mallya once owned one of India’s biggest paint companies, Berger Paints? Even more incredible is the story of how he lost it, and…
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Beyond the Hype: 15 Indian AI Startups Quietly “Killing It” Globally
So what’s the first thing that comes to your mind when you think of AI startups that are killing it globally? My guess is you probably thought of OpenAI, Anthropic, Midjourney, and…
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HealthTech Startups to Watch in 2025
Imagine a world where catching a heart condition is as simple as scanning at home, or where tiny robotics patrol your teeth to ward off infections. It’s not a sci-fi dream—it’s where…
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The Billion-Dollar Loophole: Why Parachute Coconut Oil is “Edible” and Not “Hair Oil”
If you grew up in India, you know Parachute’s iconic blue bottle is synonymous with hair care. But here’s a secret that the company, Marico, brilliantly uses to save crores of rupees:…
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What is Market Equilibrium? Definition, Graph, Price, Demand & Supply
In this article, you’ll learn about What is Market Equilibrium? Definition, Graph, Price, Demand & Supply. 1. What is Market Equilibrium? Market Equilibrium is the point where the quantity demanded by consumers…
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Supply Curve Shifts
In this article you’ll learn about Supply Curve Shifts. 1. Movement and Shift In Supply Curve Understanding supply curve behavior is crucial to analyzing how producers respond to different market conditions. Let’s…
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What is Supply Curve? Definition,Type, Example
In this article, you’ll learn about What is Supply Curve? Definition,Type, Example. 1. What is Supply Curve? A Supply Curve is a graphical representation of the Law of Supply. It shows the…
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What is Supply Schedule? Definition, Types, Example
In this article, you’ll learn about What is Supply Schedule? Definition, Types, Example. 1. What is Supply Schedule? A Supply Schedule is a table that shows the quantity of a good that…
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What is Law of Supply? Exceptions, Assumptions, Example
In this article, you’ll learn about What is Law of Supply? Exceptions, Assumptions, Example. 1. What is the Law of Supply? The Law of Supply is a fundamental principle in economics that…