Elon Musk : Twitter, Tesla, and the Trouble with Genius

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Elon Musk has never been a conventional entrepreneur. From electric vehicles to reusable rockets, social media to artificial intelligence, Musk continues to challenge the boundaries of what’s possible—and profitable.

The Empire He Built

As of 2025, Musk has co-founded seven companies that have redefined sectors. Among them are Tesla, the electric vehicle (EV) giant; SpaceX, the leader in private aerospace innovation; and most recently, xAI, an artificial intelligence company poised to challenge OpenAI and others.

His portfolio isn’t just diverse—it’s dominant.

  • Tesla, the most recognizable Musk brand, has led the global transition to electric mobility. Musk holds about 12% equity in Tesla (excluding stock options). However, a substantial portion of those shares—over half—are pledged as collateral for personal loans that could reach $3.5 billion.
  • In early 2024, a Delaware court voided Musk’s 2018 compensation package, which would have granted him an additional 9% in Tesla stock options. Forbes has currently discounted the value of those options by 50%, pending an appeal.
  • Meanwhile, SpaceX, which Musk founded in 2002, is now valued at $350 billion following a private share sale in December 2024. Musk still owns a 42% stake, making it one of his most valuable holdings.

Bet Big, Win Bigger (and Sometimes Lose)

Musk’s appetite for high-stakes bets is well known—and not always successful in the short term.

In 2022, Musk shocked the world by acquiring Twitter for $44 billion. He quickly rebranded it to X and attempted to turn the platform into a super app encompassing payments, video, and more. However, by August 2024, the company’s value had plummeted nearly 70%, according to Forbes estimates. Despite its decline, Musk remains undeterred in his push to reinvent the platform.

Then there’s xAI, launched in 2023 to compete with leading generative AI companies. The startup gained momentum fast, reaching a valuation of $50 billion by November 2024. Musk owns a 54% stake, positioning xAI as a powerful tool in both the tech and philosophical arenas, with the mission to “understand the true nature of the universe.”

A Balancing Act of Risk, Vision, and Controversy

Musk’s journey is one of extreme highs, financial tightropes, and controversial decisions. His boldness has made him one of the wealthiest individuals on the planet—but also one of the most scrutinized.

Whether it’s colonizing Mars, powering the world with sustainable energy, or building the next wave of AI systems, Musk isn’t content with incremental progress. He plays at a scale few dare to imagine—and even fewer can afford to.

Yet for all his volatility, one thing is certain: Musk doesn’t follow trends. He creates them.

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