Marketing
Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society, focusing on understanding needs, building relationships, and promoting products/services to achieve organizational goals.
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What is Cross-Selling? Benefits and Why big business use it
Cross-selling is a sales strategy where the seller encourages the customer to spend more by recommending related products that are already being purchased. The idea is that the customer spend more and…
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The Difference Between a Logo, a Brand and Visual Branding Explained
In this article we are going to learn about the Difference Between a Logo, a Brand and Visual Branding. As you navigate the realms of business and marketing, you may come across…
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Brand Management: Importance, Definition, Challenges
What is Brand Management? Brand Management involves using marketing techniques to enhance the perceived value of a product, product line, or brand. The ultimate goal is to elevate the brand’s equity and…